Cadillac is a name that has ruled the automobile sector for a long time. The dominance of cars tagged with Cadillac continues to this day and so long as technical sophistication and luxurious features will remain as a buyer-centric trait, the vehicles of Cadillac including Cadillac ATS will keep buyers charmed. ATS comprises a host of attractive attributes and these attributes not only address the technical aspect of the car but also the luxury and comfort, which are evidently one of the most anticipated prerequisites in a car.

When Cadillac declared ATS as its next entry to the automobile market of the world, the news attracted the attention of critics from all over the world. It is very much evident that whenever a new entry to the world’s automobile segment is scheduled, buyers are either interested in the sports cars or they are much interested in the luxury cars. It was a similar sensation for Cadillac ATS as car buyers are driven by vehicles that offer comfort as well as luxury. In addition to these prices, another factor which is highly looked at is the price war in the automobile sector. It is not new and it got even more intensified when the Cadillac ATS was offered at a price which was equivalent to many of its middle-class segment counterparts. The low price can be one factor in drawing the attention of the buyers towards the dealership. Although Cadillac ATS included technological sophistication and many novel luxury characteristics, the price was particularly kept low to garner customers.